MAQUILLAGE

The French makeup market is one of the oldest and most dynamic in the world. It dates back to the late 19th century, when the first cosmetic products appeared on the market. Since then, the market has experienced steady growth and has diversified to include products for eyes, lips, complexion, and nails. In the 1920s and 1930s, the French makeup market experienced rapid growth thanks to the introduction of innovative products and the rise of advertising. French brands such as Bourjois, Coty, and Lancôme helped popularize makeup and make it more accessible to consumers. In the 1950s and 1960s, the French makeup market continued to grow and adapt to fashion trends. New brands emerged, such as L'Oréal and Yves Saint Laurent, and new products were launched. Today, the French makeup market is one of the most dynamic and innovative in the world. French brands are still at the forefront of technology and offer high-quality products for all skin types and tones. French consumers are also very demanding and look for products that meet their needs and tastes.