En savoir plus sur le secteur Affichage :
Display advertising has a long and rich history. The earliest forms of public advertising date back to the late 19th century, when posters and billboards were used to promote products and services. In the 1920s and 1930s, display advertising experienced rapid growth and spread throughout the country. The 1950s saw the arrival of new technologies, such as digital printing and television, which contributed to the growth of the market. Since the 1980s, the French display advertising market has experienced rapid growth and diversification. The 1990s saw the arrival of new technologies, such as digital display and mobile advertising, which allowed advertisers to target consumers more precisely and deliver messages more effectively. Furthermore, the increasing use of social media and digital media has contributed to the growth of the display advertising market. Today, display advertising is made up of various players, ranging from large companies to small independent agencies, and offers a variety of products and services, from billboards to digital campaigns.
En savoir plus sur le secteur Affichage :
Display advertising has a long and rich history. The earliest forms of public advertising date back to the late 19th century, when posters and billboards were used to promote products and services. In the 1920s and 1930s, display advertising experienced rapid growth and spread throughout the country. The 1950s saw the arrival of new technologies, such as digital printing and television, which contributed to the growth of the market. Since the 1980s, the French display advertising market has experienced rapid growth and diversification. The 1990s saw the arrival of new technologies, such as digital display and mobile advertising, which allowed advertisers to target consumers more precisely and deliver messages more effectively. Furthermore, the increasing use of social media and digital media has contributed to the growth of the display advertising market. Today, display advertising is made up of various players, ranging from large companies to small independent agencies, and offers a variety of products and services, from billboards to digital campaigns.
